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Intangible assets can provide significant value to a business if managed effectively.

We offer IP strategy services to identify your intangible assets and provide you with a clear asset management plan and IP protection strategy that’s specifically tailored to meet your business operations, commercial objectives and budget.

We’ll guide you through the best options to protect your intangible assets, explaining why they’re valuable, the steps involved, and the time frame.

Talk to us today to learn how we can help.

Before applying to patent an innovation, it’s often useful and cost-effective to assess whether the invention is patentable. A patentability assessment includes a search of published patents and patent applications to determine if your invention is likely new and inventive (non-obvious), which are the two main requirements for an innovation to be patentable.

If you’re considering patenting an innovation, contact us to learn how we can help with that and what we can do to minimise your investment and risk.

Patents can be obtained for new and inventive products and processes. Having a granted patent will provide you with exclusive rights to make, use, sell, and import your patented invention for a certain time period.

Our expert team has decades of experience prosecuting patent applications for innovators of all sizes, from entrepreneurs to international corporates.

We will guide you through each step of the patenting process, making decisions easier so you can reach your goals with confidence and ease.

Contact us to learn about how we can help.

A registered design protects the appearance of a product. Registered designs are commonly used to protect consumer goods, appliances, sporting goods, packaging, and other innovative products with a unique ‘look’ that will appeal to the customer.

Protecting a registered design is relatively quick and cost-effective compared to patenting, but there are many hidden pitfalls to watch out for. That’s why it’s important to work with an expert in registered designs — and this is where we come in.

With decades of experience protecting designs in New Zealand, Australia, and globally, we’ve worked with designers of all sizes, from individuals to top global brands. We’ve also engaged with the New Zealand and Australian governments on design policy and procedure, and we work with international groups focused on protecting registered designs around the world. Your designs are in safe hands with us.

Contact us to learn about how we can help.

Trade marks are a key part of your brand. They help set your products and services apart from competitors and play a vital role in building a reputation that attracts and keeps customers. It’s important to protect valuable trade marks and prevent others from piggy-backing on your reputation.

We partner with trade mark experts around the world to ensure that your brand gets the protection it deserves.

Talk to us today about how we can help.

Before launching a new product or process, especially in a new market, it’s crucial to check for existing patents that may block you. We help assess patent infringement risks and navigate the patent landscape.

Ensuring ‘freedom to operate’ is key to avoiding costly disruptions, especially in markets with strict enforcement, like the US. Our risk assessments are invaluable for innovators embarking on R&D and for innovators and investors alike.

Whether you’re in R&D, preparing for launch, attracting investment, or an investor assessing infringement risk, contact us to learn how we can help.

An intellectual property (IP) audit is a review of IP assets within a business. An IP audit is typically carried out during due diligence before investing in or acquiring a business, or when preparing a business for such transactions.

Its purpose is to identify and document the company’s IP assets and evaluate their status and scope. In some cases, an infringement analysis also assess the strength of these assets.

If you’re thinking about investing in, buying, or selling a business, contact us to learn how we can help reduce your investment risk or prepare your business for sale.

Litigation can place significant strain on any business and business owner. Fortunately, very few IP cases progress to full litigation in New Zealand and Australia – most result in a negotiated settlement before getting to court.

We offer IP litigation support tailored to your specific needs. We’ll connect you with an expert IP litigator, offer infringement advice, help prepare expert evidence, and ensure clear communication with your litigation team, so you can move forward with confidence.

If you think someone is infringing your IP rights, or if you’ve been notified that you might be infringing someone else’s, contact us to learn how we can help.